2 Sessions (4 Hours Sessions)
How to Sell” 5G Products and Services training course provides a working knowledge of how to sell 5G technology, use cases, services and products. Discover all you need to know to effectively sell 5G products and services. Gain a working knowledge on Business-to-consumer (B2C), Business-to-business (B2B) and Business-to-business-to-any (B2B2X) business models.
Learn how to use a consultative selling approach to gain a deeper understanding of client needs, create urgency by recognizing and solving those needs, and continue to expand your sales relationship after the deal is signed. Learn how to create 5G Commercial/Business pitches and show the value-added services for B2C and B2B customers. Lead workshops with 5G clients to learn about clients’ needs educate them about 5G solutions.
Participants will learn how to sell 5G value added services, applications, products, and services:
- Enhanced Mobile Broadband (eMBB): Mobile broadband based apps including video, watching, browsing, mobile office/productivity, and cloud-based gaming.
- Ultra-reliable Low-latency Communications (URLLC): Augmented reality, virtual reality, telepresence (includes Holographic calling), teleoperation/tele-robotics, autonomous, vehicles, UAV/drone operation, public safety, smart buildings and factories, and other, latency-sensitive applications.
- Massive Machine-type Communications (mMTC): 5G will facilitate a highly scalable M2M network for many IoT applications, particularly those that do not require high bandwidth.
While a lot has been written about the technological advances of 5G, the business opportunities afforded by 5G architecture have been largely ignored. Take the healthcare industry. The global digital health market size was valued at $96.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 15.1% from 2021 to 2028.
Much of this growth is due to 5G. The low latency of 5G networks means that robotic surgeons can carry out remote surgeries using control machinery from anywhere in the world.
5G also allows patient data to be uploaded in real time, which can then be analyzed for any irregularities using 5G-enabled AI technology, before being referred to a doctor. Research shows that facilitating services like these, can free up over 1 million GP hours. This transformation in the healthcare industry because of 5G networks will open new business opportunities for app developers, pharmaceutical companies, government health organizations, wearable device manufacturers and insurance companies. For instance, 5G-enabled drones can help check a building’s infrastructure for faults.
Remote maintenance, virtual collaboration with engineers using VR headsets, sensors in wearable products, and drones in the workplace — the opportunities are truly endless. In retail, 89% of retailers have reported that they rely on technology to improve customer experience.
And 96% of retailers use technology to improve operational efficiency. How will retailers get there? 5G networks will act as a catalyst in their digital transformation journey. Learn how 5G impacts other industries and opens a wide seam of selling potential for marketers, entrepreneurs, sales teams, financiers, manufacturers, and analysts.
Class Activities and Collaborative Exercises:
5G Selling Business Simulation, Service Provider and B2B Customer Role Playing, In-class Activities, Homework, Case Studies and Group Discussions.
Who Should Attend?
This course is designed for sales, marketing, business development professionals, analysts, finance, pricing, and other disciplines who need a clear picture of 5G use cases, products, services, and applications.
Prerequisite :
Course A1
What Will you Learn?
- An overview of 5G technology, use cases, products and services
- A summary of 5G Business-to-consumer (B2C), Business-to-business (B2B) and Businessto-business-to-any (B2B2X) business models
- How to sell 5G services and products
- 5G trends and changes that are currently shaping 5G industry, as well as what 5G clients expect from sales teams
- What it takes to break through the clutter and sell in the 5G market
- How to use a consultative selling approach to gain a deeper understanding of client needs, create urgency by recognizing and solving those needs, and continue to expand your sales relationship after the deal is signed.
- How to create 5G Commercial/Business pitches and show the value-added services for B2C and B2B customers.
- How to lad workshops with 5G clients to learn about clients’ needs educate them about 5G solutions.
How You will Benefit?
- Identify business opportunities and business models for 5G B2C, B2B and B2B2X segments
- Identify value-added 5G services and products
- Optimizing your 5G sales knowledge
- Create 5G Commercial/Business pitches
- Lead workshops with 5G clients to learn about clients’ needs educate them about 5 solutions
- Identify 5G strategic partnership management and create value added services
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